Technical SEO is a crucial aspect of improving a website's search engine optimization (SEO) performance. It involves optimizing the technical aspects of a website to make it more search engine-friendly and improve its visibility in search results.
Here are some of the key reasons why we do technical SEO:
- Improving website visibility: Technical SEO helps search engines better understand a website's content, structure, and relevance to specific search queries. This can help the website appear higher in search results, increasing its visibility to potential visitors.
- Enhancing user experience: Technical SEO also involves optimizing website speed, mobile-friendliness, and accessibility, which can improve the user experience and lead to higher engagement and lower bounce rates.
- Boosting website credibility: Technical SEO can help build trust and credibility with search engines by improving website security, removing duplicate content, and optimizing meta tags and other on-page elements.
- Better understanding of website performance: Technical SEO involves monitoring and analyzing website performance metrics, such as page load time, crawl errors, and search engine rankings, which can provide valuable insights into how the website is performing and where it can be improved.
In summary, technical SEO is essential for improving website visibility, enhancing user experience, building credibility, and gaining valuable insights into website performance.