Transformation in the digital space has brought a revolution in the world of brick-and-mortar business and the online retail industry. As this transformation bridge the gap between the buyers’ expectations and the way retailer sell, to keep the pace at the retail market, it is important to be aware of these trends and adapt it to stay ahead of the competition. So, let’s take a closer look at the three top-most trends that will make the retail industry progressive in the next upcoming years.
From shopping offline, customers are shifted to online and now simply use voice commands to shop anything. As social distancing and contactless payments have become the new normal, shoppers place orders by voice using Alexa, Siri, and Google Assistant. These Voice assistants provide the ease of shopping in these busy lives. This is an important communication channel that helps retailers to bring clients closer.
AR/VR for simulated visualization:
Many people hesitate to shop online due to one reason among the many other reasons that is they cannot simulate the product especially while buying furniture, clothes. Thus, in order to keep pace with this changing customer behaviour, eCommerce personalization has become a new trend. The AR and VR-based app allow customers to stimulate visualization.
Shoppable Video Ads:
Before years ago, social media were used to connect, share, and like messages, pictures. But with time, sellers use it for business purposes as well. As social media platforms provide built-in embedded links, people can visualize and buy products directly. In addition, the trend of creating videos for product awareness to post onto social media platforms is also on the top list.
To conclude, these all trends impact the buying pattern; retail brands must adopt this trend to improve customer experience. These trends will give an incredible return to them.